Centricity Blog

Between volatile consumer demand, fleeting upstart trends, and a drastic shift in the collective American lifestyle, Retailers and CPG companies have been faced with immense challenges throughout the COVID-19 pandemic. The importance of forward-looking data has never been clearer, as companies struggle to get niche products in front of the right customers, all when demand […]

Between the end of the holiday season, the COVID-19 vaccine rollout, and the Presidential Inauguration, the beginning of 2021 has been a time of change — what else is new? — for many Americans. Now, perhaps more than at any time since the beginning of the pandemic, businesses are facing an uncertain future, making forward-looking […]

As the season changes and the pandemic surges, Centricity has been tracking how Americans have adjusted to an unusual holiday season. A second wave of COVID-19 has spurred more shortages in paper goods and cleaning supplies, but even outside those industries, every retailer and CPG company is having to navigate the volatile pandemic economy. As […]

2020 has proved to be anything but predictable, simultaneously handing Americans the highest unemployment rates since the Great Depression and the most lucrative day of online sales in history. Go figure.  Retailers and CPG companies have long been tasked with predicting the unpredictable. But this year, a global pandemic has delivered their greatest challenge yet: […]