GMA interviews Mike Brackett on COVID-related buying patterns

Centricity Media

November 10 2020


Tuesday morning’s Good Morning America broadcast again featured Centricity CEO Mike Brackett. For the second time in the past two weeks, ABC Correspondent Will Reeve asked Mike about COVID-related buying trends

Mike spoke about the risk of a second wave of food and grocery stockpiling in response to the recent surge in COVID-19 cases across America. In preparation (and to avoid another round of empty shelves), Mike said that grocery chains have both increased production and implemented precautionary product limits on items such as paper goods, canned goods, and cleaning supplies. 

“We absolutely are starting to see shortages again,” Mike said.

“We think that there’s going to be a lot of limits,” he said of the early retail restrictions to “hopefully help mitigate” shortages and prevent “stockpiling that we saw before.”

More from Good Morning America’s digital story:

“Ahead of the winter and holidays, experts have already seen high demand for different products than just those staple items.

“You have this perfect storm now where America’s supply chains are still recovering from the first wave of panic buying,” Brackett said. “And now you have the largest selling season of the entire year on top of that.”

While it’s unclear if they’ll see shortages, experts have seen a surge in holiday mainstays and nonperishable items like boxed stuffings and canned goods.

Another category that has seen a sales boom are spices, as more people continue to stay home and cook in their own kitchens.

“The spice category has absolutely gone through the roof. So we believe that during this pandemic, there’s been a totally different buying pattern and [a] generation that started to cook a lot more than they used to due to necessity,” Brackett explained.

Experts said it’s important to focus on nonperishables and frozen items, without panic buying, that will last through the holidays.

Since retailers have prepared this time around, staple items in high demand should be more available during this coronavirus surge.”