Sara Castellanos, a reporter for the Wall Street Journal, published an article about Centricity on Tuesday that takes a deep dive into our breakthrough technology and big plans for 2021.
— Sara Castellanos (@SCastellWSJ) January 13, 2021
After speaking with Centricity CEO Mike Brackett and CTO Jason Nichols, Castellanos painted a picture of how Centricity’s Pulse data helps companies solve problems through intelligent demand forecasting.
“The New York City-based company, one of many enterprise technology startups that have gained traction during the pandemic, uses AI algorithms to analyze some 2.5 billion data points’ worth of internet traffic a day to predict demand for products so that retailers can stock their shelves accordingly.
About 10 undisclosed companies in Europe, Canada and the U.S. are using Centricity’s software platform in sectors such as grocery, nonfood retail, apparel and consumer electronics, said Chief Executive Michael Brackett, who founded the company in late 2019.”
Castellanos also highlighted Centricity’s Pulse metric, outlining how impactful it is for companies to have access to real-time consumer demand, rather than relying on old sales data.
“Centricity intends to file one or more patents for its main technology, a “pulse system” that uses AI to help predict how likely a group of people are to purchase a specific product, such as yeast for bread, in any particular area. The insights can be as granular as 1 kilometer, Mr. Brackett said.
The system, which uses a set of AI-based algorithms, currently analyzes about 2.5 billion points of internet traffic daily and 75 billion website page views a month, with the capacity to grow beyond that number, said Jason Nichols, Centricity’s chief technology officer…
Data include information about the location of the user, the websites they’re visiting, search terms they’re using and specific pages they’re clicking on within the website. The algorithms analyze the data to locate the precise areas where groups of people are interested in a particular product, delivering a probability for that group of people buying the product, in a certain area.”