What we do

Centricity’s breakthrough technology is driven by a one-of-a-kind metric called Pulse

Pulse puts a number to what your customers want, how much they want it, and where they’re looking for it

To generate Pulse, Centricity analyzes over 2.5 billion points of consumer sentiment every day — more than anyone else in the world — then we rank products based on real-time demand, from the broadest categories to the most niche attributes

The Centricity Effect

Your workflow, amplified

Sales Teams

Tell data-driven stories without relying on sales data

  • Increase speed to market by presenting changes in demand, not just changes in sales
  • Target high-demand regions by layering store locations on Pulse heatmaps
  • Spot target demographics with the highest Pulse, placing the right item, in the right market, at the right time — before your competition

Sales Teams

Tell data-driven stories without relying on sales data

<p>Tell data-driven stories without relying on sales data</p>

R & D Teams

See what’s in demand, even before it’s in development

<p>See what’s in demand, even before it’s in development</p>

R & D Teams

See what’s in demand, even before it’s in development

  • Analyze demand down to the specific attributes of individual products
  • Be first to market with the new innovation that people want — before they know they want it
  • Be confident when entering into new categories, knowing that Pulse sees what others don’t

Category Managers

Respond to what’s coming, not what’s already here

  • Analyze demand for niche products on an industry-leading, micromarket level
  • Identify low conversion rates on products with a high Pulse, but limited sales
  • Verify demand for white space categories before sales data even exists

Category Managers

Respond to what’s coming, not what’s already here

<p>Respond to what’s coming, not what’s already here</p>

Where syndicated data looks backward,
pulse looks forward

With Pulse, the consumer journey will never be the same

The limits of
syndicated data

The power of
Pulse

Product development decisions are based on what consumers have purchased in the past

Development and manufacturing

Pre-purchase Pulse data optimizes development, meaning new products reflect what customers want now

The benefits of advertising dollars are unclear without pre-purchase data, often reducing marketing campaigns to guesswork

Marketing

Geolocated Pulse data eliminates guesswork, allowing campaigns to target high-Pulse consumers in specific regions

Category managers attempt to meet niche demand and manage complex inventory with backward-looking data

Store visit

Facet-based Pulse data allows for real-time category management and market share expansion in “fringe” categories

Impossible to find patterns between sales numbers, marketing spend, and actual consumer intent

Product purchased

Correlation metrics compare sales figures with Pulse, clarifying where sales are meeting, exceeding, or lagging behind real-time demand